
About Us
Clare Ashcroft and Alison Matthews
About Clare
Being brought up on a farm meant Clare always had a natural pull towards the outdoors and growing things was in her DNA. A love of flowers sparked by visiting her Grandad Webster’s gorgeous garden as a child, lead to Clare training to the highest level in Floral Design. She then went on to work as a high street Florist and for one of the countries top Garden Centre’s, before becoming a Lecturer in Floristry. After marrying her husband Andrew (another farmer)and having her eldest son in 2006, Clare decided she was ready for a new challenge and decided to start her own wedding flower business.
In 2011 Clare was frustrated with not being able to source the types of flowers she loved, and decided to diversify part of a field on the family arable farm away from growing potatoes, carrots and wheat and into growing flowers. The British grown, often scented and very gorgeous, cottage garden style blooms were immediately a big hit with brides and customers looking for the countryside vibe of relaxed and romantic blousy flowers, something a little bit different to what a standard high street Florist or event stylist can offer.
About Alison
Clare and Alison met at a toddler group in 2007 where they bonded over a shared love of flowers.
A passion for flowers was passed down to Alison from her Grandma and being a Florist was always an ambition for Alison. Having gone through university and a graduate career she had taken the decision to give up work to raise her growing family. When Clare asked Alison to lend a hand with a wedding one day, Alison was thrilled and jumped at the chance to learn from Clare and put into practice the skills she had learned at night school floristry classes several years before. The two friends worked well together and as Clare’s business grew she was able to offer Alison more work until in 2014 they took the step to become business partners. As well as wedding flowers they have now expanded to include funeral and sympathy flowers, gift bouquets for local delivery and some classes and workshops when they can squeeze them in to the diary.